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A contact form plugin primarily provides the capability to generate forms and manage submissions, which is crucial for facilitating communication between website visitors and site owners. These plugins allow users to create simple to complex forms without needing to write code, offering various fields such as text boxes, dropdowns, checkboxes, and more.

Once a visitor fills out a contact form, the plugin handles the submission process, which may include features for email notifications, storing entries in the database, and even providing a way to view those submissions within the WordPress admin dashboard. This functionality is vital for user engagement and can contribute to lead generation for businesses or collect feedback from users effectively.

The other options do not directly relate to the primary function of contact form plugins. Editing existing posts is more related to content management, creating custom HTML elements usually deals with themes or template development, and increasing site loading speed pertains to performance optimization rather than interaction with users through forms.